Our team

Marek Holer – Founder and Owner

I belong to the seventh generation of a family connected with hospitality, so I’ve been immersed in the atmosphere of restaurants since childhood. I began my professional journey as a waiter and gradually progressed through almost all levels of gastronomic operations. I worked for Kampa Group and spent seven years at Aromi restaurant, where I advanced to the position of restaurant manager. Later, I established La Terrassa restaurant and managed the gastronomic operations of Prague’s Hotel Jalta.

My experience from both my own and entrusted operations led me to the idea of offering hotel and restaurant owners a service that doesn’t end with simply handing over a list of recommendations. Therefore, in 2014, I founded Ultimate Hospitality. Gradually, I assembled a team of experts in various areas of hospitality and gastronomy. Together, we engage with both new and established projects, seeking out their true potential and helping to transform it into tangible results.

I view operations as a whole, where every detail is crucial. A good hotel or restaurant must be in harmony with its location, target group, and actual demand, operate economically, and simultaneously offer guests warm and high-quality service. My greatest joy comes from transforming businesses into viable places that their owners and employees can be proud of, and where guests love to return.

For me, hospitality is both a profession and a lifelong passion. In my free time, I most enjoy spending time with my children, and I also pursue fishing, ping-pong, and slacklining. However, I rarely manage to completely stop thinking about how hotels and restaurants operate.

Iva Nešvarová – Lead Consultant for Processes and Project Management

Hospitality is my lifelong love. After studying hotel management and finance, I went abroad and for 9 years honed my German at the Tulbinger Kogel hotel near Vienna. Upon my return, I joined the pre-opening process of a hotel with a Swiss Hospitality culture, the Mövenpick hotel, where over 15 years I held 4 different positions and concluded my tenure at this hotel as Rooms Division Manager.

Subsequently, I gained experience at a Mövenpick hotel in Istanbul. My next challenge was the position of General Manager at Accor Hotels, where I worked for 9 years. This was followed by preparing for the opening and operation of the MeetMe23 hotel on Washingtonova Street, in Prague 1, where I worked for 4 years. A pivotal moment was meeting Marek Holer, who offered me a consultant position in his company, and where, since 2020, along with other members of our team, we have been assisting and supporting our clients.

My professional experience primarily lies in hotel IT, system configuration, finance, and revenue management. My hobbies include all winter and summer sports, and I actively practice Ashtanga yoga, cold water swimming, ski mountaineering, and cycling. Other interests include reading, alternative culture, and meeting inspiring people.

Helena Mužíková – Financial Director

I first met Marek Holer in 2019 while collaborating on a project where he served as an expert consultant. Subsequently, I began working directly for him. The reason, in my opinion, is simple: I enjoy working with people I want to work with, and who want to collaborate with me. And that’s precisely why our partnership has been so successful long-term.

In my work, I love seeking out new possibilities, connecting dots, and creating solutions applicable to everyday practice. I’m able to view projects holistically while also focusing on the crucial details that determine the outcome. My experience in the banking sector taught me to work quickly, precisely, and systematically. My strengths include setting up company processes, defining roles, and determining priorities.

I embrace new impulses, dislike falling into routine, and have a constant need to learn. In my work, I utilize both digital tools and mind maps, which have also deepened my fondness for pencils, crayons, and highlighters.In my free time, I’m kept company by two cats who reliably ensure that even my home environment is never too predictable.

Petra Králová – Reservations Manager
I have dedicated my entire professional life to the hospitality industry.

After graduating from the College of Tourism, I moved to Brighton to improve my English. In 2012, I joined Accor Hotels in the reservations department for 5 hotels in Prague, where I spent 6 years working with FIT (Free Independent Travelers) and corporate clients.

After going on maternity leave in 2018, I continued working in my field from home and began collaborating with Mr. Marek Holer. At the same time, my partner and I opened a small family bistro, so I divide my time between my children, the hotel industry, and hospitality.

This experience has allowed me to develop my organizational and communication skills to a high level; I am able to handle crisis situations, be flexible, resilient to stress, and improvise according to immediate needs.
My work is incredibly fulfilling, and I look forward to continuing my dedication to this field.

Michal Brokeš – Project Manager in Hospitality

I have been active in the hospitality industry for over 25 years, during which time I have gained extensive experience in hotel management, team leadership, and the execution of challenging projects in the Czech Republic, Slovakia, and the United Kingdom. Throughout my career, I have progressed from operational roles to the position of General Manager, which has given me a deep understanding of not only strategic management but also the day-to-day operations of a hotel.

What I enjoy most is building and developing hotels, establishing efficient processes, and creating an environment where both guests and employees feel comfortable and valued. I have experience with opening new hotels, rebranding established brands, and building new hotel management companies. I am convinced that long-term success is built upon a high-quality team, open communication, and excellent service delivery.

In my work, I combine business acumen with a practical approach to operations. My focus areas include financial management, cost optimization, people leadership, and setting quality standards. Thanks to my international experience and fluent English, I navigate multicultural environments with ease and enjoy finding solutions that make sense for both guests and hotel owners.

In my free time, I enjoy heading to the mountains – whether they are rolling or jagged. Architecture, history, and photography are also lifelong inspirations for me. They help me view the world with perspective, notice details, and find both beauty and functionality in everyday things.

David Hofman – Sales & Business Development Manager

My journey in hospitality began at Hilton Prague and continued with a year of experience at Hilton Sydney Airport, where I gained insight into the workings of the global hotel business. I acquired further valuable experience at the prestigious Prague boutique hotels Aria Hotel Prague and Golden Well Hotel, which taught me that true luxury is primarily about a personalized approach and an exceptional guest experience.

A significant milestone in my career was also my tenure as a Global Sales Agent for Marriott International, which provided me with profound experience in sales, marketing, and building long-term business relationships.

For over 20 years, I have been helping hotels discover new business opportunities, cultivate client relationships, and transform their potential into measurable results. I believe that success is not accidental, but rather a combination of experience, the right strategy, and a personalized approach. At Ultimate Hospitality, I share my expertise with hotels looking to grow, strengthen their business, and uncover new opportunities in an ever-dynamic market.

What motivates me most is seeking solutions that deliver long-term value and measurable results for clients. In my free time, I enjoy traveling, practicing yoga, hiking, and snowboarding in winter. I strive to bring these new experiences and inspirations into my professional work.

Fernando David Diaz Delgado – Professional Chef

I am a professional chef with over 25 years of experience, gained in Spain, the Czech Republic, and Slovakia. For over 20 years, I have served as a head chef.

Mediterranean and international cuisine are closest to my heart. My love for them was naturally awakened by Spain, the country surrounded by the sea, from which I hail. I have experience from hotel operations, à la carte restaurants, banquets, and catering.

I have completed numerous courses focused on Spanish and international cuisine. At the same time, I am interested in new technologies and current trends in gastronomy, which I enjoy combining with traditional methods and high-quality ingredients.

Michaela Fialová Rozšafná – PR and Media, Social Media Management

Writing, journalism, and communication are activities I have enjoyed and found fulfilling since childhood. Through positions in regional and national media newsrooms and completing journalism and media studies at Charles University in Prague, I transitioned into Public Relations. I have now been working in this field for over ten years. I have experience leading PR campaigns in the areas of tourism, cultural projects, and business. I also specialize in copywriting and social media management.

Professionally, I most enjoy dedicating myself to projects that also interest and excite me in my personal life. Projects that have meaning, a strong story, and whose sharing can reach and inspire others.
I met Marek Holer in Pec pod Sněžkou, where I witnessed firsthand how he transformed a formerly struggling property into a cozy hotel brimming with vibrant energy. I am delighted to contribute to ensuring his company and projects receive recognition and reach a wider audience.

Simona Chládková – design

What I find most fascinating about interior design is how profoundly an environment can influence human psychology and the overall experience of a space. For me, an interior is not just a matter of aesthetics, but primarily of atmosphere, functionality, and how people feel within it. I began dedicating myself to interior design during my studies in the Design program at the Faculty of Architecture, ČVUT.

I gained further experience at the Interior and Furniture studio at UMPRUM and during my international studies in Lisbon and Mexico. The opportunity to explore diverse cultural and creative approaches significantly shaped my perspective on design. My professional journey then led me to Ultimate Hospitality, where for over five years I have been dedicated to designing hotel and restaurant interiors. I have participated in projects ranging from partial renovations and fit-outs to the design of new hotels, restaurants, and their visual identity.

Thanks to my long-term specialization in hospitality, when designing, I consider not only aesthetics but also daily operations, staff needs, and guest expectations. I draw inspiration from nature, travel, architecture, and photography. In my free time, you’ll most often find me rock climbing, on a road bike, or on a yoga mat.

Veronika Uhrová – marketing + reservations department

My studies of philosophy, French, and Chinese at Charles University provided me with a deep understanding of linguistic structures and valuable conceptual thinking skills. These enable me to craft creative advertising campaigns across both online and offline marketing environments. Working with teams at corporate advertising agencies, such as VML, I had the opportunity to contribute to projects for major clients like Škoda Auto and Adidas.

In my work, I strive to view familiar concepts from diverse perspectives. This allows me to uncover new connections while ensuring alignment with the brand’s creative vision. To achieve this, I first conduct extensive research into client needs, aiming to understand what truly resonates with their customers. Based on this data, I develop creative concepts, craft compelling copy, and integrate SEO strategies. However, I understand that a successful and effective end product also requires a blend of humility, project dedication, openness, and the ability to see the bigger picture.

I am delighted to be part of this team as a creative strategist, idea generator, and copywriter, focusing on online marketing communication across social media profiles. Our goal is to establish a strong brand presence for businesses. It’s not just about increasing visibility for individual locations; our work extends beyond that, as we strive to cultivate a community of people who genuinely love these places and enjoy returning to them. And that’s an approach that truly resonates with me.

Martin Novák

I have spent my entire life in “hospitality,” specifically in hotel management and gastronomy. Since the 1990s, I was responsible for the entire Eastern European hotel market, subsequently serving as Commercial Director and Resident Manager of Hotel Diplomat, and General Manager of hotels such as Palace Praha, Savoy Prague, and Chopin Krakow. Later, I became the owner and operator of Café Circo, Café Colore, and the Bubble Lounge bar.

I once founded the first wedding fair in the Czech Republic, which was held annually at Hotel Diplomat and initiated a tradition of similar events in our country. With Café Colore, I was named Restaurateur of the Year by AHR, and Bubble Lounge was recognized by the Czech Bar Awards as one of the best Wine Bars in the Czech Republic.

Several years ago, I began to focus on interior design and photography. In interior design, I prioritize meticulous ergonomics of spaces, not only for hotel and restaurant guests but also for creating an optimal working environment for staff.